Week 7 EOC: Market Plan

It’s a true Italian cuisine on the move, named Mobile Italy. It serves freshly cooked Italian food in lunch sizes, such as pasta dishes with varieties of sauces, cooked homemade meatballs in a steamer to keep them fresh, condensed Italian entrees (Chicken/Eggplant/Veal Parmesan, Lasagna, Sausage, Chicken Marsala, fried cutlets) ready in a to-go box, and their respective sides (Breadsticks, garlic bread, brochetta, mashed potatoes, dipping sauces). Finally, we would have a selection of subs (Chicken Parmesan, Meatball/Marinara, Philly Cheesesteak, Sausage).

We would also serve Desserts such as Cannoli, Cheesecake and Gelato Ice Cream would also be available. Since I want this to be true to Italian cooking, we’d only have the food that could be cooked in a short amount of time between stops, hence the one-person portion sizes and whatever can be fired up or cooked in a few minutes. The goal is ten minutes, tops.

The truck would be painted with the colors of the Italian flag, with a retractable sun roof in red. Also on the truck would be fans that would blow out the air inside the truck, giving the aroma of Italian cooking from nearby and getting everybody’s attention (and hunger). It would have a staff of four on board inside, constantly cooking and taking orders.

Beverages would be sold by the can/bottle. And the usual utensils and napkins would be available at the corner of the open window, where the cash register would be placed, to make it accessible for the customer and save the cooks from the extra task of providing them.

Promotion would start with the basic Facebook/Twitter accounts and spreading the word by creating event pages on where the truck will be on a certain day and time, so people can plan ahead and be ready when the truck arrives. We would also become a presence at local Vegas events (StardustFallout knows when a lot of off-Strip events occur). We hope that the public will spread the word and invite their friends to these meetups for lunch and dinner!