Marketing Mix: Distribution

(" The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories" p.324)

("Producers of convenience products and common raw materials typically seek intensive distribution" p.323)

Based on the above quotes, I can not see how we would fit into any of the Distribution methods. We are a single food truck, selling food. I find this question rather difficult, in all honesty, because it's asking us to shoehorn a Distribution theory into our business and make it forced. We are a food truck that serves food in the office communities at lunchtime and at the big festivals in town on the weekends. It couldn't be any more clearer than that.

All I really have to say on the matter is that we hope once we're successful and on the rise is perhaps getting a couple more trucks and also exploring the areas of the Las Vegas valley that other food trucks don't normally commute to. It can allow for more profits, assuming that the expenses are kept to a minimum.("As the company expands, a marketing department emerges to plan and carry out marketing activities." p.58).

One thing we would love to do once we're on our feet and established is possibly look into small booths independent of the truck itself at sporting events, festivals. And if we are fortunate enough, maybe we can get our brand sold in local stores, maybe even our own restaurants if we get extremely successful. This is all down the road right now, but it's an ambitious and hopeful goal if all goes well!