Obviously, our product has its origins in Italian fare. Usually, it's composed of the basic ingredients that you'd find in any homemade Italian meal (Dough, tomato sauces, herbs and spices, pasta, etc.). The menu that would be presented would be based on these very basic ingredients, and with these, they can be essential parts in making our entrees and sandwiches that can become a big hit with our customers.
Our Menu would be this:
-Sandwiches:Meatball, Chicken Parmesan, Philly Cheesesteak, Cold cuts)
-Pasta dishes: (Spaghetti, Pesto, Rigatoni, Linguini, Fettuccine Alfredo)
-Sauces: (Tomato Sauce (Meat, Three Cheese, Garlic), Pesto, Alfredo)
-Entrees: (Chicken Parmesan, Lasagna, Ravioli, Tortellini)
-Desserts (New York Cheesecake, Cannolli, Ice cream)
-Sodas: (Coke, Dr. Pepper, Sprite, Root Beer)
-Bottle Water
All would be reasonably priced, of course. What we want to do is see within out first several weeks who likes what on this menu? Is the Meatball sandwich a hit? Is the Ravioli a flop? Furthermore, does a hit sustain itself weeks from now, or do people go for the flop once they find out about it? ("Product life cycle: Some products die quickly: others stay in the mature stage for a long, long time." p.258) In the case of edible food, there's not so much a thing of trends, but what people have been talking about as the item that is a must-order as soon as you see the truck. ("Or they can leapfrog obstacles to slow consumer acceptance and propel new products forward into the growth phase." p.259) With this profession, it's more in our control, and it's up to us how well we make our food and how the people take to it, and if they want more. And interestingly enough, what do WE want to succeed when we cook our food?
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