Please note that the SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. ("It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue." p.56)
Strengths include the ability to organize online with Facebook to get people to come, and to coordinate with when and where the truck will be. Its mobility is obviously the biggest asset here, not only being able to reach differing areas of the Las Vegas valley, but also giving our customers the proper advance notice. The Facebook can also give us a way to communicate with the customer directly and get input on how we are doing, good and bad. ("Sales promotions should help to reinforce the product’s position and build long-term customer relationships" p.433)
Weaknesses include the human factor. Can three people be enough to handle this kind of constant cooking and preparation? Also, how far can the social media front go for? Will people pay attention to the Facebook event pages and actually come?
Opportunities include the potential for a standout in bringing good Italian entrees and delis on wheels into the Las Vegas area, and using the Facebook to organize and get a significant turnout that can grow in the coming months.
Threats include the other food trucks that are consistently growing in the valley that are already staking claims at the events and parking lots. Another is allowing ourselves to lapse and fall behind and get too complacent with the potential success that the quality of food begins to suffer, as well as the customer service. Also, the customers themselves. People can be flighty. Will we have regulars that will come back and eat with us again and again over time.
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