Business Mission Statement

Our mission is to provide the best in Italian Cooking while providing speedy service. They deserve the best, and we can offer it. And in ten minutes or less, always on the go to various businesses in the Las Vegas valley.

Our target customer is the everyday working man. Each day at lunch hour, our truck will bring our cooking to them in the parking lot/street corners of their places of business. We also seek out the general public in attendance at many of a festival or event in the area, providing an inexpensive selection of food for many attendees. (Profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. P.41)

We want to serve the best in to-go Italian cuisine here in Las Vegas. We have various single-person entrees, sandwiches, pasta dishes, as well as fine desserts ready to be made in ten minutes or less, and for a low price here. We want to give our customers the best in Italian cuisine and a wonderful experience in quality and customer service that they eagerly await our truck every day. (Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. P.40)

Our goal to give speedy service without sacrificing the quality or cutting corners with generic ingredients. We will use real and true Italian recipes, and with all the kicks that release the true flavor in our meals. We also want to provide our food to as much as Las Vegas as possible (Henderson, North Las Vegas, Anthem, Summerlin, etc.). People will know when our truck is coming by the scent of our cooking being vented out of the truck, explicitly to let people know we are near. (Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” p.43)