With the rise of Zynga and nearly-free games accessible through Facebook, it’s taken on the meteoric rise in the gaming industry and seen as the next big star. According to Wall Street Daily, “With 60 million people signing onto Zynga’s games daily, the company is selling 38,000 virtual items… every second (http://www.wallstreetdaily.com/2011/07/18/gaming-industry-zynga-freemium)”. The same applies for the millions of Andorid application games that can be downloaded for a dollar or even free.
Of course, the old standbys, the Sony Playstations are the Cash Cows. It’s hit its peak with PS3, but the series is still a favorite and versatile, keeping its sales strong. However, a PlayStation 4 has been rumored to be in the works, and to stay relevant, T3.com reports that “Further features touted on the concept Sony PlayStation 4 include a 3D Blu-ray player, HDMI connection ports and USB 3.0 connections. (http://www.t3.com/news/sony-playstation-4-concept-design-hints-at-ps4-form?=58583)”.
The Microsoft Xbox is an interesting case. One has been made that it’s in its demise, but some till see it as potentially profitable. That’s why I put it in the Big Question Mark. According to the Brand Channel, “Even so, Xbox continues to be the #1 console in the US. Microsoft reported selling approximately 507,000 Xbox 360 units in America in the month of June. (http://www.brandchannel.com/home/post/2011/07/18/Microsoft-Xbox-360-Continues-to-Win.aspx)”.
Whether it’s pretty certain this wouldn’t be a future star a second time around, it could potentially find staying power as a cash cow that reap in at least something of a profit, even if Microsoft still treads close to breaking even on it.
Last, and certainly least, the Windows 7 Phone is the long-past dead dog on here. It never got off on a good foot to begin with. Its interface was regarded as behind on the technology and Microsoft is quickly losing relevance in the smartphone race.
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